01.NOWNESS SHORT FILM AWARDS IDENTITY, EDITORIALVisual identity for the 6th NOWNESS Short Film Awards
02.MAGIC, DELIVEREDSPATIALCreative direction and design for SF Express x Shanghai Disney Resort collaborative pop up spatial installation
03.ELEGANCE 
ON MOVE FILMDesign for NOWNESS x Chanel High Jewellery
04.SOUL FILM, TYPOGRAPHYDesign for Soul APP commissioned short film
05.LV LOVERS DIGITAL
CAMPAIGN Art direct and design for LV Lovers perfume’s social media campaign and films
06.ABSOLUE LONGEVITY MARKETING CAMPAIGNMarketing design for Lancôme Absolue Longevity soft cream
07.UNDEFINED BORDERS
RESEARCH, PUBLISHINGExploring identity in migration
08.DOCUMENTS
BRANDING
Product, environement, experiential design about scent and memory 
09.ATMOSUI/UXA platform for New York residents to increase awareness and preparedness for extreme weather
10.TECHNOLOGY/ ROBOTS/ LOVE
PUBLISHINGExploration about how technology affect human emotions through research, interviews, and digital interactive media 
11.ROOTED RESONANCESPECULATIVEExperiential design aims to reinterprete human- plant symbiosis
12.CYBERLOOP SPACEZINEHow do we define cyber space and how do we behave in that space? 
13.THE TASTE OF HOMEDIGITAL EDITORIAL Site observation and interviews about intergenerational bonding and family dining



    Soul

    YEAR: 2024
    CATEGORY: Typography Design, Short Film
    TYPE: Commissioned
    Client: Soul APP
    ROLE: Graphic Designer

    This campaign aimed to re-engage existing users of the Soul App through a theme centered on warmth, nostalgia, and authentic friendship. As the designer, I created a custom handwritten typography and developed a cohesive visual language for the campaign film. 

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