01.NOWNESS SHORT FILM AWARDS IDENTITY, EDITORIALVisual identity for the 6th NOWNESS Short Film Awards
02.MAGIC, DELIVEREDSPATIALCreative direction and design for SF Express x Shanghai Disney Resort collaborative pop up spatial installation
03.ELEGANCE 
ON MOVE FILMDesign for NOWNESS x Chanel High Jewellery
04.SOUL FILM, TYPOGRAPHYDesign for Soul APP commissioned short film
05.LV LOVERS DIGITAL
CAMPAIGN Art direct and design for LV Lovers perfume’s social media campaign and films
06.ABSOLUE LONGEVITY MARKETING CAMPAIGNMarketing design for Lancôme Absolue Longevity soft cream
07.UNDEFINED BORDERS
RESEARCH, PUBLISHINGExploring identity in migration
08.DOCUMENTS
BRANDING
Product, environement, experiential design about scent and memory 
09.ATMOSUI/UXA platform for New York residents to increase awareness and preparedness for extreme weather
10.TECHNOLOGY/ ROBOTS/ LOVE
PUBLISHINGExploration about how technology affect human emotions through research, interviews, and digital interactive media 
11.ROOTED RESONANCESPECULATIVEExperiential design aims to reinterprete human- plant symbiosis
12.CYBERLOOP SPACEZINEHow do we define cyber space and how do we behave in that space? 
13.THE TASTE OF HOMEDIGITAL EDITORIAL Site observation and interviews about intergenerational bonding and family dining



    6th NOWNESS Short Film Awards

    YEAR: 2024
    CATEGORY: Identity, Editorial, Spatial
    TYPE: In-House (NOWNESS)
    ROLE: Creative Direction, Visual Executive

    Pitched and expanded the creative direction for key visuals across parallel units, platforms, and merchandise. Led the overall visual execution for the 6th NOWNESS Short Film Awards, anchoring the design language on the numeral “6” as a physical and conceptual medium. This included unifying materials across touchpoints—such as the magazine, program book, on-site installations, and tickets—through reflective finishes and gradient treatments. Visual motifs such as cinematic spotlighting and lens-based perspectives were applied to create focal emphasis and immersive narrative depth.



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