CATEGORY: Branding, Product Design, Experience Design
YEAR: 2023
Advised by Daisuke Endo
The project draws parallels with a kaleidoscope, where rotating it creates new images using the same pieces. Memories, like the ever-changing patterns in a kaleidoscope, are reconstructive. Each individual crafts their version of the past, and shared experiences within groups, particularly those with a common cultural background or era, can be triggered by specific scents, leading to a collective nostalgic effect.